The information we collect about you includes:
A. Personally Identifiable Information:
Our Website and our Service Providers only collect personally identifiable information ("PII") with your consent. Collection of PII occurs if you register for an appointment on the Website, subscribe to a newsletter, tweet to us, or use other features and resources on the Website. You may visit our Site anonymously, but that may prevent you from engaging in certain Website features or Services. The PII we may collect includes the following:
Non-PII that we or our Service Providers collect is used to improve marketing and sales efforts, better connect Website visitors with hospital services/providers, and connect hospital services/providers with potential patients. If you elect to provide PII, we may utilize such data to better connect you with an appropriate physician practice group.
A. Visitors who Request Services via the Website
Visitors who volunteer PII on our Website consent to be contacted by us, physician practice groups, or a call center Service Provider. A Service Provider may contact you by telephone and may, among other things, verify your self-reported PII and interest in services or speaking with a physician. We may contact you by telephone even if you have opted into the National Do Not Call list, or any State Do Not Call list
IF YOU DO NOT CONSENT TO BEING CALLED BY A HOSPITAL REPRESENTATIVE DO NOT ENTER YOUR PII INTO FORMS ON OUR WEBSITE.
If you do not wish to be contacted again by a hospital representative with respect to your inquiry, you should specifically request that the hospital representative not contact you again. Please note that we may maintain the PII you provided whether you elect to use the Services.
B. Mobile Visitors and Click-to-Call Services
Mobile users who initiate calls by clicking on a telephone number on a mobile Website consent to contacting a hospital representative to verify your PII and connect you with appropriate hospital service/provider.
C. Email Communications and Promotional Offers
If you sign up for one or more of our newsletters, you may receive email communications from us. We may send you email, contact you, or engage you in other communication mediums that relates to your use of the Website and Services. If, at any time, you do not wish to receive email communications about the Website or our newsletters, please use the "UNSUBSCRIBE" link at the bottom of our email.
D. Aggregate or Anonymous Information
We may share Non-PII with Service Providers and other third parties.
E. With Consent
Except as set forth above, you will be notified when PII may be shared with third parties, and will be able to prevent the sharing of this information.
We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include secure socket layers, firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.
If we retain PII on our systems, we restrict access to PII to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Website and Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations.
We or our Service Providers may retarget users who view http://www.byrdregional.com. You may elect not to provide user data to us or our Service Providers by following the opt-out procedures set forth below, but our Website may not work properly and/or some of our Services.
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